An extremely sophisticated social listening tool that leverages proprietary software and public databases to read the sentiment of a specific area or community about critical issues.
DEEP provides detailed analysis about targeted communities. Through ad hoc research and social listening based on keywords. Sentiment maps are used to take decisions about critical issues in specific areas.
DEEP is an advanced combination of statistic, social listening and geotagging.
- Challenge: to understand what areas are more prone to acts of racism against certain minorities.
- What have we done: social listening, geotagging and sentiment analysis.
- Results: the study allowed local administrations to be more effective with their action on the most critical areas through a thorough understanding of the phenomenon.